Dbc busselton

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A web landing page with a new domain assisted in maintaining a digital presence. This would need to be carried through to the newly refurbished exterior and assist in creating a buzz. Jack in the box recognised a need for a brand to be consistent and true throughout the interior of the centre. A weekly press campaign in the Busselton-Dunsborough Times was uniquely executed, making staff members the real heroes of the centre.

Dbc busselton


And by making the store personnel heroes it gave the consumer the awareness of dealing with real people, and introduced them to a friendly face The Solution Signage, window and floor decals were introduced along with door decals to continue the brand from the exterior to the interior. The campaign was to be about creating an intimate shopping experience and promoting the place and the people. A web landing page with a new domain assisted in maintaining a digital presence. The Idea The Boulevard over the years has been seen as reliable, friendly and welcoming and certainly a place for families, the old and the young, to enjoy a browse and a cup of coffee. Jack in the box were commissioned to create a new brand that would encompass the values it offers to the Busselton community and surrounds. A weekly press campaign in the Busselton-Dunsborough Times was uniquely executed, making staff members the real heroes of the centre. Proprietors have noted increased foot traffic within the centre and the brand that now flows throughout the Boulevard can be utilised for many campaigns to come. Livery items such as colourful badges, high-quality canvas bags, polo shirts for staff members and hi-vis vests to be worn by the trolley personnel were designed. This would need to be carried through to the newly refurbished exterior and assist in creating a buzz. The Last Word The Boulevard is a buzzing hub of action. Jack in the box recognised a need for a brand to be consistent and true throughout the interior of the centre. Inside, banners were hung from the ceiling to fill the large void that existed, bringing colour and life back into the Boulevard. Taking this humanity into account, Jack in the box created a brand that would be long-lasting and highlighted the small but dynamic tenant list. To appeal to a wide range of age groups and assist the community in relating to the centre, the colour palette used would be fresh and inviting. It was important to first establish the positioning of the Boulevard before going ahead to develop a differential and create a brand. Back to work The Challenge Almost as iconic as the town itself, the Busselton Boulevard was the very first shopping centre to exist in Busselton.

Dbc busselton

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2 Replies to “Dbc busselton”

  1. This would need to be carried through to the newly refurbished exterior and assist in creating a buzz.

  2. And by making the store personnel heroes it gave the consumer the awareness of dealing with real people, and introduced them to a friendly face The Solution Signage, window and floor decals were introduced along with door decals to continue the brand from the exterior to the interior.

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